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Not just that, however the majority of clients prefer receiving texts over other types of interaction. And, while some marketers think SMS marketing is dead, choosing to use email marketing to connect with their clients, there are numerous advantages of SMS marketing that can't be beat. Let's take a more detailed look at a few of the benefits of SMS marketing: 1.

When you send a text message, it gets delivered right away. Since of this, you can send out time-sensitive messages like flash sales and event-related promos. For instance, you might send users a message on Cyber Monday to make the most of sales for that single day. So, once you press that "send" button, hundreds of users will immediately get your message.

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In reality, 90% of SMS messages read in the very first 3 minutes. 2. Much Greater Open Rates When users get an e-mail marketing message, they have to "inspect" their inbox.  Research It Here  indicates getting an alert, opening up a mobile app, and scanning through the messages in their inbox. And with many email and social media alerts on a day-to-day basis, users are more most likely to overlook them.

Given that individuals typically get texts from their family and friends, those notifications are less likely to be neglected. Plus, many phones show a bit of text messages right on the screen. SMS marketing is more personal and sticks out from other notifications, triggering SMS marketing to have a greater open rate than any other marketing channel.

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A good open rate is important to the success of your SMS marketing project. If users aren't opening your messages at all, you've generally lost your time. 3. Greater Action Rates Not just do SMS marketing messages get opened by users more often, but they also have higher reaction rates too.

Your action rates can show you if your SMS marketing messages are reliable. For example, if a specific message has a low reaction rate, you can modify your message and send it once again. If more users react the second time, you know you're on the best track. Plus, higher response rates can result in more sales.